Pixel & Grain

Philadelphia Web Design Studio

Now taking new clients · Philadelphia, PA

Websites
built for
real business

I design and build professional, fast, mobile-ready websites for Philadelphia small businesses — restaurants, barbershops, boutiques, gyms, and everyone in between.

See Packages →

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Custom Design · Mobile Ready · Fast Delivery · Philadelphia Based · Small Business Focused · Booking Forms · SEO Ready · You Own It Forever · Custom Design · Mobile Ready · Fast Delivery · Philadelphia Based · Small Business Focused · Booking Forms · SEO Ready · You Own It Forever ·

Who I Am

Design that
works as hard as
you do

Pixel & Grain is a one-person web design studio in Philadelphia, focused on one thing: building websites that help local businesses grow. No bloated agencies. No templates. No confusion.

You get a designer who knows your neighborhood, understands your customers, and builds something your business will be proud to put its name on.

2wk

Average delivery time

100%

Custom — no templates

∞

You own it forever

What I Do

I build websites for
Philadelphia small businesses.

If you run a barbershop, restaurant, salon, gym, boutique, or contracting business, I build the kind of website that turns people scrolling on their phone into people walking through your door. Custom design, fast load times, mobile-first, booking and contact forms built in, and local SEO so your neighborhood finds you on Google.

Two weeks from first call to launch. One flat price, half upfront and half at launch. You own the code, the domain, and the site forever — no monthly platform fees, no lock-in.

Meet the Designer

The person
behind the pixels.

I'm Evan — a psychology student at Temple, headed into UX research. I started Pixel & Grain because I'm obsessed with how people actually use websites, not how they're supposed to look in a portfolio.

You won't get an account manager, a junior designer, or a five-person Zoom call. You'll get me. I sit down with your business, learn what your customers actually do, and build a site engineered for the way real people scroll on a Tuesday afternoon.

Based

Philadelphia — born here, building here.

Background

Temple University psychology, UX research focus.

Why

Small businesses deserve websites that don't feel like a tax.

Every Site Includes

Built right,
from the start.

Everything below is standard on every project — not an add-on, not an upgrade.

Custom Design

Designed from scratch around your brand, your vibe, and your customers. Never a template.

Mobile First

Most of your customers are on their phones. Your site looks and works perfectly on every screen.

Fast Loading

Slow websites lose customers. Every build is optimized to load in under 2 seconds.

SEO Ready

Built so Google can find you. Local SEO setup so your neighborhood customers see you first.

Booking & Contact

Appointment forms, contact pages, click-to-call buttons — all set up and working from day one.

You Own It

No monthly platform fees. You own the code and the domain. It's yours forever, full stop.

Pricing

Simple pricing.
No surprises.

Starter

$499

One-time · 1–3 pages

Custom designed homepage
Mobile first & fully responsive
Contact form & click-to-call
Local SEO setup (title tags, meta, schema, Google Business Profile)
Google Maps embed
Delivered in 1 week

Book a Call

Four steps.
Two weeks.
Done.

Discovery Call

I spend 30 minutes learning your business, your goals, and what you want visitors to do on your site.

Design

I build out the design and show you a preview. You give feedback, I refine until it's exactly right.

Build & Test

I code it up, test on every device and browser, and make sure everything loads fast and works perfectly.

Launch

Your site goes live. I hand you the keys and make sure you know how to manage it going forward.

See It In Action

I built a full demo site
for Halftone & Razor — a fictional
barbershop. That could be your business.

View the Demo Site →

Frequently Asked

The questions
everyone asks me.

Things small-business owners want answered before they pick up the phone. If yours isn't here, the discovery call is free — ask away.

What if I already own a domain?

Perfect — keep it. I'll point your existing domain at the new site during launch, no transfer required. If you don't own one yet, I'll help you buy one (~$12–18/year through Namecheap or Cloudflare) and you'll own it outright.

Do you handle hosting? What does it cost?

I set you up with hosting on Netlify, Vercel, or Cloudflare Pages — all of which have free tiers that comfortably cover a small-business site. You'll pay around $0–$15/month total (sometimes literally nothing), billed directly to you, not through me. No middleman markup.

How many rounds of revisions are included?

Two rounds of revisions on the design before build, and one final round after launch to fine-tune copy, colors, or layout. In practice, projects rarely use them all — but the room is there if you need it.

What if I need changes after launch?

You have three options. One: ask me — small updates run $40 each, larger ones quoted in advance. Two: $99/month gets you unlimited content updates (menu, prices, hours, photos, copy). Three: learn it yourself — I'll walk you through editing the site during handoff. The code is yours, after all.

Do you do logos or branding too?

Logo refreshes and basic branding (color, type, lockups) can be added to any package for $250–$600 depending on scope. Full identity systems from scratch I don't do — for that I'll refer you to a local Philly designer I trust.

What technology do you build on?

Hand-written HTML, CSS, and minimal JavaScript — no WordPress, no Wix, no page-builder bloat. Hosted on modern static-site infrastructure (Netlify/Vercel/Cloudflare). The result: faster sites, lower bills, and code any developer can pick up later. If you ever want to hire someone else, you can — there's no proprietary lock-in.

Why hire you over Squarespace, Wix, or a $50 Fiverr designer?

Squarespace and Wix templates look like Squarespace and Wix templates — your competitors are using the same ones. They also charge $20–40/month forever, which adds up to thousands over a few years.

A $50 Fiverr designer can absolutely build you something. They probably won't be in Philly, won't know your customer base, won't be reachable when something breaks at 9pm on a Friday, and the code quality varies wildly.

I'm somewhere in between: real custom design, local, one phone call away, and you own everything when it ships. That's the trade.

How do I pay, and what's the timeline?

50% to start, 50% on launch. Venmo, Zelle, or bank transfer — whatever's easiest. From signed agreement to live site is typically 1–2 weeks for Starter, 2 weeks for Business, 3–4 weeks for Premium. The biggest variable is how fast you can get me your content (logo, photos, copy) — bring those to the discovery call and we move fast.

Get Started

Let's talk about
your website.

Book a free 20-minute call. We'll go over your business, what you need, and whether I'm the right fit. No pressure either way.

Book a Call →

Not ready for a call? Email me what you're thinking →

Available 7 days a week · Philadelphia, PA

Now booking — Fishtown, Philadelphia

A serious barbershop
for serious haircuts.

Three chairs. Six experienced barbers. No upsells. Walk in for a fade, leave looking like the version of yourself you keep meaning to be.

Book a chair See services

11yrs

Cutting in Philadelphia

4.9★

Across 480+ Google reviews

28min

Average appointment

Barbers on staff

01 — Services

Pricing that fits on a card. Cuts that don't.

No mystery upcharges, no "consultation fees," no products pushed at the chair. Just clean, clear pricing for the work.

Signature Cut

$45

Hot-towel prep, scissor-and-clipper work, neck shave with a straight razor. The default for a reason.

~30 min

Skin Fade

$55

High, mid, or low — blended with the patience the cut deserves. Includes a straight-razor finish.

~40 min

Beard Sculpt

$30

Line-up, length, and shape. Hot lather and a steady hand. Pairs well with any cut.

~20 min

Kid's Cut

$30

Twelve and under. Patient barbers, an iPad if it helps, and no judgement when the wiggling starts.

~25 min

The Full Service.

Sixty unhurried minutes. Cut, hot-towel shave, beard work, and a finishing massage. The closest thing we have to a reset button.

Book the Full Service

$95 Flat rate, no add-ons

60 min Single chair, no rush

02 — Team

The people doing the cutting.

Every barber here owns their chair. Book the cut, but pick the person — they're who keep regulars coming back.

Marco Salvatore

Eleven years in. Owner. Built the shop one chair at a time.

Classic cutsStraight razorItalian school

Devon Greene

Fade specialist. Trained in Brooklyn, sharpened in Philly.

Skin fadesTapersDesigns

June Park

Quiet hands, sharp eye. Where most of our textured cuts go.

TextureScissor workLonger hair

03 — How it works

Booking takes about ninety seconds.

We built the booking flow ourselves because the off-the-shelf ones felt cheap. Here's what it looks like.

Step 01

Pick your barber

Or let us match you based on the cut you want. We're honest about who's best at what.

Step 02

Pick your service

Flat prices, real durations. The chair gets blocked for you — no double-booking.

Step 03

Pick your time

Live availability across all six barbers. Same-day spots open up daily by 9am.

Step 04

Show up

Text reminder the day before. Reschedule with one tap if life happens.

04 — Regulars

What the regulars say.

“I've been getting cut here for six years. Different barbers, different cuts, same standard every single time. Halftone is the only shop in Philly where I'll trust someone new on the first visit.”

Andre Robinson Regular since 2020 · Fishtown

★★★★★

“Devon does the cleanest fades I've ever had. I drive in from Mt. Airy and it's worth the trip every time.”

James C. Google review

★★★★★

“June actually listens. First barber in Philly who didn't try to talk me out of what I asked for. Just did the work.”

Priya M. Yelp review

★★★★★

“I bring my son here now. Marco is endlessly patient with him and the cut still looks right when we leave. That's the whole bar.”

Derek T. Regular since 2019

05 — FAQ

Questions, answered.

Do you take walk-ins?

Always. We hold two chairs open every day for walk-ins, first-come first-served. If you can't book online and want to come by, we'd rather you do.

What if I'm not sure which barber to pick?

Tell us what you want in the booking notes. We'll route you to whoever does that cut best on the day you're coming in. Nobody at the shop has an ego about it.

Do you cut all hair types?

Yes. All six barbers cut textured, curly, straight, and wavy hair. June and Devon in particular do most of our textured work and have an unreasonably good track record.

Cancellation policy?

Cancel or reschedule up to two hours before your appointment with no charge. No-shows and same-day cancels are $20 to keep the chair fair to the barbers.

Do you sell products?

We stock a small shelf of pomades, clays, and beard oil we actually use. Take it or leave it — nobody at the chair will mention it unless you ask.

Come in for a cut. Stay because
nobody talked you into anything.

2114 Frankford Ave, Philadelphia. Open Tuesday–Saturday, 9am to 7pm.

Book online (215) 555-0142

Call Book a chair →

Websites built for real business

Design thatworks as hard asyou do

I build websites forPhiladelphia small businesses.

The personbehind the pixels.

Built right,from the start.

Simple pricing.No surprises.

Four steps.Two weeks.Done.

I built a full demo sitefor Halftone & Razor — a fictionalbarbershop. That could be your business.

The questionseveryone asks me.

Let's talk aboutyour website.

Pricing that fits on a card. Cuts that don't.

Signature Cut

Skin Fade

Beard Sculpt

Kid's Cut

The Full Service.

The people doing the cutting.

Marco Salvatore

Devon Greene

June Park

Booking takes about ninety seconds.

Pick your barber

Pick your service

Pick your time

Show up

What the regulars say.

Questions, answered.

Come in for a cut. Stay becausenobody talked you into anything.

Websites
built for
real business

Design that
works as hard as
you do

I build websites for
Philadelphia small businesses.

The person
behind the pixels.

Built right,
from the start.

Simple pricing.
No surprises.

Four steps.
Two weeks.
Done.

I built a full demo site
for Halftone & Razor — a fictional
barbershop. That could be your business.

The questions
everyone asks me.

Let's talk about
your website.

Come in for a cut. Stay because
nobody talked you into anything.